MediaRoost is a social media startup serving clients in the CRM, sales, marketing and public relations industries. Founded in 2010 by two entrepreneurs who sold their company UniPress Software to Numara Software in 2006, MediaRoost focuses on bridging Twitter to the service desk so that organizations can proactively manage social media conversations.

Based in Metuchen, New Jersey, MediaRoost developed TweetRoost, an enterprise Twitter management tool.  Unlike other solutions, TweetRoost enables users and groups to manage one or more Twitter profiles and includes enterprise functionality such as roles, permissions, internal communications, message threading, scheduling and a permanent tweet archive.

In 2011, MediaRoost tapped Springboard to assist with product strategy and development, messaging and positioning, and the company’s launch of TweetRoost.

Project Highlights

• Assisted with product strategy and development, such as the implementation of features, functionality and feedback on design and user interface.
• Helped to develop content and layout for the MediaRoost website.
• Implemented an ongoing media relations campaign, garnering coverage in The Next Web, InformationWeek, ComputerWorld, VentureBeat, BtoB Magazine and TMCnet.
• Created opportunities to showcase TweetRoost at various technology events, including TechCrunch Disrupt and the 140 Conference in New York City.