BUMI (Backup My Info!) is a premium provider of managed online data backup and recovery solutions for small to mid-sized businesses.   Its off-site data protection service addresses critical issues such as business continuity, disaster recovery and regulatory compliance.  Based in New York City, the company’s clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms.

Since 2002, BUMI has built its reputation on providing customers with a premium-priced solution within a market where there are many commodity-like products.  In 2010, BUMI engaged Springboard to generate awareness and differentiate the company, further reinforcing the company’s unique service delivery model.

Project Highlights

• Developed content strategy, including press releases, case studies, surveys and other collaterals to highlight BUMI’s value proposition.
• Implemented an ongoing media/analyst/blog relations campaign that yielded dozens of interviews, articles and speaking opportunities within three months.
• Through Twitter and Facebook, BUMI continues to extend its brand and engage with customers, prospects and key influencers in the industry.