December 3, 2008
Startup AdParlor Connects with Springboard to Launch Social Networking Advertising Platform

Startup AdParlor Connects with Springboard to Launch Social Networking Advertising Platform

MARLBORO, NJ (August 18, 2008) – Springboard Public Relations, a marketing communications firm specializing in the technology industry, today announced it has been selected by AdParlor to launch the startup company’s advertising network designed specifically for social networking sites. To generate awareness for AdParlor and promote its social network advertising platform, Springboard will focus on implementing a highly-specialized and targeted media relations campaign that blends traditional PR techniques with the new tools offered via Web 2.0.

AdParlor’s advertising network provides a targeted platform for advertisers, publishers and application developers to optimize the reach of social networks. Combining an innovative tagging system with demographic targeting, AdParlor supports the leading social network sites including Facebook, Myspace and Hi5, with Bebo, Orkut and Friendster in development.

“Social networks are increasingly becoming an important medium to deliver highly targeted messages,” said Domenick Cilea, President, Springboard Public Relations. “We look forward to working with AdParlor to position their advertising platform within the growing social network market.”

AdParlor expands Springboard’s Web 2.0 client roster which also includes Flixwagon, JamNow and other companies that focus on user-generated content and online video.