Trade Shows
Big Brother or Cruise Director?
By Some of the best and brightest in the mobile world descended on Barcelona this week for Mobile World Congress. Everything from a 41 mega-pixel smartphone camera to a connected house is on display. The excitement that MWC generates is … Continue reading
SocialMediaPlus
This past Wednesday I attended the SocialMediaPlus conference in Philadelphia. The event consisted of 21 seminars discussing social media strategies on various topics such as crisis communications, lead generation, customer service, and B2B marketing. Each session was categorized into tracks … Continue reading
Impress on the First Impression
Never underestimate the power of networking. It’s a tool that is of value to businesses and individuals across various fields of work. I came across an article in the Wall Street Journal earlier this week that stresses the importance of making … Continue reading
Trade Shows: Create Your Own Hollywood Party
Many of our clients exhibit and participate at trade shows and conferences. In certain industries, trade shows are considered one of the top marketing vehicles to promote products and services (think Detroit Auto Show, New York’s Fashion Week, etc.). They … Continue reading
