Public Relations
What Does “Earned Media” Really Mean?
By Earned media does offer the least control (if we’re not including social media in the conversation, that is), but it is also the most potent. Continue reading
You Can’t Control the Media
You can’t control the media (you can only control your company’s own message). Continue reading
Five Reasons You Should Reach Out to Media on the Weekend
If you haven’t been able to reach certain media during the week, you may want to try them on the weekend. Continue reading
Tagged PR, Public Relations, tgif
View Comments
Should You Write a Press Release?
Companies can be quick to issue announcements, hoping that a wire distribution will legitimize their story and gain media interest. It doesn’t always work that way. Sometimes, purchasing a wire distribution for your press release can be an outright … Continue reading
Tagged PR, press release, Public Relations
View Comments
March Madness: Filling Out Your PR Bracket
Similar to your March Madness bracket strategy, you should consider multiple factors in your strategy to choose an appropriate public relations firm. Continue reading
