Messaging
Movie Ticket Prices to Rise, Positioning Change Must Follow
By Will the theaters be able to mitigate the frustration around raised ticket prices by raising the exposure of 3D? Continue reading
It’s That Time..
We’ve been hearing about it for a few months now. First, our personal pages were transformed, and now Facebook’s Timeline is tackling our business pages, too. Facebook is no stranger to change, but this introduction of Timeline is their biggest revision … Continue reading
Countdown to Timeline
As many of you have probably already noticed, Facebook launched Timeline in December, which is a collection of stories, photos and life events that help form the timeline of a person’s life. On Tuesday, Facebook announced Timeline would be required for … Continue reading
2012 Communications Predictions: Springboard’s 12 for 12 (VIDEO)
It’s that time of year. We’re all dusting off our crystal balls and making claims about the year to come. At Springboard, we’re not immune to the Nostradamus fever spreading across the media. We have our own thoughts that … Continue reading
SocialMediaPlus
This past Wednesday I attended the SocialMediaPlus conference in Philadelphia. The event consisted of 21 seminars discussing social media strategies on various topics such as crisis communications, lead generation, customer service, and B2B marketing. Each session was categorized into tracks … Continue reading
