General
Little Wins Create Big Wins
By A few weeks ago, my son played baseball at Cooperstown Dreams Park. It was an awesome experience for him, the team and me. The tournament included 104 youth baseball teams from all over the US and Canada. For the length … Continue reading
What’s Your Mini Strategy?
Watching television last night there were two commercials that promoted mini versions of products. Reese’s Minis by Hershey’s offer new, bite-sized and unwrapped peanut butter cups while Burger King’s BK Minis are miniature burgers and chicken sandwiches. Minis are a … Continue reading
Meetings and Fridays
Similar to a long-distance race, running a growing business requires energy and focus. Putting the time in is a given, but to keep pace with the needs of clients, projects, our growing team and family activities, it’s apparent that I … Continue reading
Summer Fridays
Memorial Day weekend kicks off “Summer Fridays” here at Springboard. This allows our team to leave at 2:00 every other Friday, provided there are no pressing projects and deadlines. We created a staggered schedule to ensure all accounts are covered … Continue reading
Tagged leisure time, Summer Fridays
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What the Tough Mudder Can Teach Us About Marketing
Back in November I participated in the tri-state Tough Mudder in New Jersey, a 12.9 mile endurance race that includes 19 obstacles integrating water, fire and even electrically charged wires. The race was situated across a mixed terrain at Raceway … Continue reading
Tagged Tough Mudder
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