CRM
NJConnect Recap: What Do You Know About SEO?
By Last night’s NJConnect event marked the first of its kind. Instead of individual presentations on this month’s topic, four panelists were chosen to lead a roundtable discussion on the best practices for SEO. With nearly 40 attendees on hand, … Continue reading
Tagged Business, Content Strategy, mobile, SEM, SEO, Website
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Congratulations BUMI
This week, New York Enterprise Business Report hosted their annual Small Business Awards event at the Metropolitan Pavilion. Among the nine categories, our client, BUMI (Backup My Info!), won the Best Customer Service Award. We are very excited for … Continue reading
Database Governance – The First Step to Ensure Marketing Success
We recently embarked on a project that required a vast database consolidation to help a client manage their customer relationship management (CRM) initiatives as well as support a range of drip marketing and lead generation campaigns. The project included migrating … Continue reading
Experience the Customer
This past weekend I had a truly unique customer experience and I can not recall the last time that happened at a department store such as Macy’s. Not one, but two sales associates went out of their way to offer me personal service.
It’s no secret that my experience may have been fueled by the fact I was one of only a few shoppers in the store. However, it made me think that during times of economic turmoil companies who continue to enhance the customer experience will not only survive, but prosper. Looking back I definitely purchased more than I had initially intended to and that could have been due to the time the sales associates spent with me – asking questions, engaging me (or it could be that I can not control myself while shopping).
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CRM Must Aim Higher
Citing a recent blog entry from Ginger Conlon titled “The New CRM,” on the 1to1 Blog, CRM as we know it needs to change. According to this post, the buzz from Gartner’s CRM Summit suggests that organizations must “go multi-channel or go nowhere.” But going multi-channel needs to be more than simply adding layers of disconnected technology to the CRM experience.
“CRM is only as good as your last interaction and your weakest channel,” explained Scott Nelson, Gartner’s managing vice president, application strategies and governance, during his keynote. The message from Mr. Nelson and other Gartner analysts is that organizations need to meet customers’ increasing expectations for consistent multi-channel experiences and access or risk irrelevance, Conlon writes in 1to1’s blog.
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