Crisis Management
Social Media Mudslinging
By Because of a lack of mud and a few unsafe obstacles, the Rebel Race failed to live up to the hype which sparked a muddy revolt on the company’s Facebook page. Continue reading
Muddy Marketing Mess
Two weekends ago I ran the Rebel Race, a military style obstacle course and trail race. Compared to other mud races, such as Tough Mudder, McGuire Mud Run, Rock Solid and Rugged Maniac, this event did not live up to the company’s hype, as there was a discrepancy between what was advertised and what was delivered. Continue reading
Canadian Premier’s Comms Director Snaps at Media
Last week’s buzz on how Director of Communications Sara MacIntyre handled a band of marauding reporters during a trade show visit by her boss Christy Clark, British Columbia’s premier, drew harsh criticism. Continue reading
Sydney Athletic Commissioner Defuses Situation
Sydney’s athletic commissioner shows frankness and transparency in crisis situation. Continue reading
Super Bowl Publicity Stunt Goes Bad: Four PR Lessons
Publicity stunts can be useful tools to raise visibility in a hurry, but the Pawngo fiasco offers a few lessons about stunts. Continue reading
