Branding
Is Your Brand Authentic?
By Is your brand authentic? That was the question raised by Richard Hope, CMO of Jersey Mike’s, as he spoke to JSPRAA (Jersey Shore Public Relations & Advertising Association) members on May 4 in West Long Branch, NJ. Continue reading
Movie Ticket Prices to Rise, Positioning Change Must Follow
Will the theaters be able to mitigate the frustration around raised ticket prices by raising the exposure of 3D? Continue reading
The Millennial Mistrust
Millennials don’t own a patent on mistrust, but that mistrust coupled with the hyper-immediacy afforded by social media has created an unprecedented demand for accountability Continue reading
Tagged generation y, millennial
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Follow and Be Followed – on LinkedIn!
Looking to rev up your LinkedIn strategy? Take advantage of LinkedIn’s most recent update and you may be seeing an improvement in your LinkedIn reach! Last week, LinkedIn announced the launch of their ‘Follow Company’ button. Companies can now … Continue reading
Tagged Business, LinkedIn, Networking, Social Media
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It’s That Time..
We’ve been hearing about it for a few months now. First, our personal pages were transformed, and now Facebook’s Timeline is tackling our business pages, too. Facebook is no stranger to change, but this introduction of Timeline is their biggest revision … Continue reading
