Finally, a reality show that we can relate to! I mean, sure there are some of us who think that they have the looks of the Bachelor or the survival skills of Survivor but for anyone who has worked at an agency, The Pitch is finally one for us. read more
Two weekends ago, I ran the Rebel Race, a military style obstacle course and trail race. Compared to other mud races, such as Tough Mudder, McGuire Mud Run, Rock Solid and Rugged Maniac, this event did not live up to the company’s hype, as there was a discrepancy between what was advertised and what was delivered. As a result, hundreds of unhappy participants slogged to the Rebel Race’s Facebook page, causing a tremendous amount of social media mudslinging. read more
From a branding perspective, social media has become an invaluable marketing component, enabling companies to listen, engage and analyze data. Furthermore, social media sites, such as Twitter and Facebook, serve as platforms for companies to build relationships and trust with their prospects and existing customers. However, many companies are infatuated with increasing their number of Twitter followers and Facebook fans as they believe it provides a perception of authority and popularity. Sometimes, it’s all about bragging rights. read more
This week, Google announced the launch of Google Drive, a service that allows users to store and share files in the cloud from any device. With Google Drive, users can do everything from creating and sharing documents and spreadsheets with real-time tracked changes, search for content with keywords and filters, view over 30 different file types, and share files from a variety of apps. Additionally, Google Drive features Google+ integration, so videos and photos are instantly available on the site. Before you get started, it’s important to note that once again, privacy issues come into play. read more
Earned media refers to public relations, analyst relations and investor relations. The term is pretty self-explanatory, but the wording can reveal much about the way the media operates. This is especially true when considering counterpart terms like paid media, which refers to advertising and sponsorships, and owned media, which refers to your website, blog, etc. The phrasing of the latter two suggests control whereas the former intimates a lack thereof. read more
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