Springboard PR Blog http://www.springboardpr.com/blog/ en Copyright 2008 Thu, 10 Jul 2008 13:01:40 -0500 http://www.sixapart.com/movabletype/?v=3.2 http://blogs.law.harvard.edu/tech/rss What a Sandcastle Contest Can Teach Us About Marketing Since 1999, Springboard has helped coordinate one of the largest sandcastle and sand sculpting contests in the northeast. Using the medium of sand, “artists” of all ages and levels create astonishing masterpieces. The event transforms the beach into a mosaic that includes traditional sandcastles, sea creatures, cartoon characters, shipwrecked boats, Yankee Stadium, a New York City skyline, and even a bowling lane with 10 pins and ball

]]> http://www.springboardpr.com/blog/2008/07/what_a_sandcastle_contest_can.html http://www.springboardpr.com/blog/2008/07/what_a_sandcastle_contest_can.html Main Thu, 10 Jul 2008 13:01:40 -0500 Accenture Buys Origin Digital Congratulations to Origin Digital on today’s acquisition from Accenture, the global management consultancy. We have been working with Origin Digital since February 2007 and supported a range of marketing, branding and public relations initiatives.

]]> http://www.springboardpr.com/blog/2008/05/accenture_buys_origin_digital.html http://www.springboardpr.com/blog/2008/05/accenture_buys_origin_digital.html Main Wed, 21 May 2008 14:43:26 -0500 Economy of Plenty Mike Hudack, co-founder and CEO of Blip.tv presented a great keynote at the Contentinople Live! event on Content Delivery Economics this week in New York City. According to him, we are currently in an “economy of plenty” with respect to online video.

His reasoning for the explosion of online video choices is simple. Compared to traditional television programming, it is inexpensive to produce video and costs even less to distribute it (a few pennies) over the Internet to reach what Hudack and Blip.tv views as your “total potential audience.”

Blip.tv is an enabler of this new shift to online video programming. Its platform provides the capability to distribute all types of video content, allowing producers to focus on producing and consumers on consuming interesting programs.

]]> http://www.springboardpr.com/blog/2008/04/economy_of_plenty.html http://www.springboardpr.com/blog/2008/04/economy_of_plenty.html Main Tue, 22 Apr 2008 13:56:29 -0500 “Wydespread” at Spring 2008 VON.x Every company launch is different and the outcome of each can vary, depending on any number of variables. Last week we officially introduced WYDE Voice and its innovative conferencing appliances at Spring 2008 VON.x.

]]> http://www.springboardpr.com/blog/2008/03/wydespread_at_spring_2008_vonx.html http://www.springboardpr.com/blog/2008/03/wydespread_at_spring_2008_vonx.html Main Mon, 24 Mar 2008 18:22:42 -0500 Killing Your Audience Earlier this week I was at a technology conference and attended several keynote presentations and panel discussions. Most of the speakers were interesting and engaging, and provided excellent content. Others were very passionate about their topics and this projected throughout their delivery.

Situated near the back of the room, I was able to take in all of the presentations just fine. But when this PowerPoint presentation was displayed, I knew the audience was in trouble, let alone the speaker. His slides were riddled with long sentences and at least ten bullets. This simply does not compute in the fast-paced, A.D.D. world we live in.

This got me thinking about the construction of a good presentation, and my reference to Guy Kawasaki’s “10/20/30 Rule of PowerPoint.” The premise is very simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

]]> http://www.springboardpr.com/blog/2008/01/killing_your_audience.html http://www.springboardpr.com/blog/2008/01/killing_your_audience.html Main Mon, 14 Jan 2008 13:49:14 -0500 Saying Please and Thank You Over the past two months, we have been trying to hire either an account executive or assistant account executive. The hiring process, to say the least, has been an interesting exercise. That said, I was prompted to capture our experiences in an article I wrote for TechieCrossing.com, a portal that claims it has the largest collection of tech jobs in the world. The gist of the piece is the importance of “please and thank you” during the interview process. PR Pros with one or two years under their belts and recent or soon to be graduates, please read this one carefully. "Please" enjoy the article and feel free to share your comments, especially if you like the new corporate headshot included in the piece. "Thank You" very much!

http://www.techiecrossing.com/article/index.php?id=370097

]]> http://www.springboardpr.com/blog/2007/10/saying_please_and_thank_you.html http://www.springboardpr.com/blog/2007/10/saying_please_and_thank_you.html Word to the Wise Tue, 23 Oct 2007 09:36:19 -0500 Plug and Play at CTIA This week’s CTIA show in Orlando offered an interesting look at the wireless industry and the applications and devices that are (and will be) available to business and consumer users.

]]> http://www.springboardpr.com/blog/2007/03/plug_and_play_at_ctia.html http://www.springboardpr.com/blog/2007/03/plug_and_play_at_ctia.html Main Thu, 29 Mar 2007 11:04:17 -0500 Web 2.0 Drives PR 2.0 The emergence of blogs, podcasts and user-generated content sites like YouTube and Digg are changing the communications hierarchy as we know it. The traditional media channels – newspapers, magazines, television and radio – while still viable, no longer wield the influence and reach they once did in disseminating information and more importantly, shaping brands. Sites like TechCrunch and GigaOm are quickly building loyal followings, and their specialized content is partly responsible for this paradigm shift that is re-shaping the media mix.

Given these dynamics, organizations must rethink their marketing and PR strategy, and identify how to harness the power of the geographically dispersed “specialist.” Why? Because they can influence the way your products and services can be promoted (or demoted).

]]> http://www.springboardpr.com/blog/2007/02/web_20_drives_pr_20.html http://www.springboardpr.com/blog/2007/02/web_20_drives_pr_20.html Main Thu, 22 Feb 2007 13:22:53 -0500 PR Agility at ARIS ProcessWorld 2007 Last week, we coordinated all PR and analyst relations activities for ARIS ProcessWorld 2007 presented by our client, IDS Scheer.

This conference started out as a typical user conference in 2002 and has emerged as one of the premier thought leadership events for business process management (BPM). In parallel with the growth of the event and concept of BPM, so too have our PR efforts scaled accordingly. In 2003, we had one reporter -- Jim Ericson who was with Line56.com at the time and now at BI Review. Jim holds the distinction of attending every ProcessWorld to date.

]]> http://www.springboardpr.com/blog/2007/02/the_agile_pr_professional_and.html http://www.springboardpr.com/blog/2007/02/the_agile_pr_professional_and.html Main Thu, 15 Feb 2007 16:55:08 -0500 The Technology That Makes Us Tick As an account executive for a public relations and marketing firm specializing in technology, it’s my job to clearly communicate our clients’ products and services to journalists and analysts alike. The result of this effort includes brand awareness, credibility, and favorable coverage in the form of press articles and industry research reports.

]]> http://www.springboardpr.com/blog/2006/10/the_technology_that_makes_us_t.html http://www.springboardpr.com/blog/2006/10/the_technology_that_makes_us_t.html Main Wed, 04 Oct 2006 10:33:29 -0500 Tale of Two Burger Chains In 1948, two hamburger chains started their respective businesses in California. Almost 50 years later, one has almost 32,000 locations around the world, while the other is concentrated in California, Arizona and Nevada with 200-plus restaurants. The former is McDonald’s and the latter is In-N-Out Burger.

]]> http://www.springboardpr.com/blog/2006/09/tale_of_two_burger_chains_1.html http://www.springboardpr.com/blog/2006/09/tale_of_two_burger_chains_1.html Main Tue, 19 Sep 2006 18:17:15 -0500 CRM Must Aim Higher Citing a recent blog entry from Ginger Conlon titled “The New CRM,” on the 1to1 Blog, CRM as we know it needs to change. According to this post, the buzz from Gartner’s CRM Summit suggests that organizations must “go multi-channel or go nowhere.” But going multi-channel needs to be more than simply adding layers of disconnected technology to the CRM experience.

]]> http://www.springboardpr.com/blog/2006/09/crm_must_aim_higher.html http://www.springboardpr.com/blog/2006/09/crm_must_aim_higher.html Main Thu, 14 Sep 2006 11:14:21 -0500 Public Relations Partner I Trust in You It is hard to believe I will celebrate my 20th anniversary as a PR professional. Memories of 1986 are now flashing before me as I remember walking into the offices of Dorf & Stanton Communications (now Weber/Shandwick) as a shy Baruch College senior to start my one and only PR internship that eventually led to a full time job and the best jumpstart to my career.

]]> http://www.springboardpr.com/blog/2006/07/public_relations_partner_i_tru.html http://www.springboardpr.com/blog/2006/07/public_relations_partner_i_tru.html Main Mon, 17 Jul 2006 11:29:07 -0500 Energize Summer PR Doldrums with RPM Strategy Unless you’re marketing suntan lotion, the latest teen starlet, or back-to-school gear, the summer season is typically less hectic than the others for the PR industry, especially the B2B sector. Magazines often cut back on production, phone calls go unanswered, out-of-office email auto-replies are the norm, and Friday becomes the new Saturday. In speaking with my colleagues about this topic recently, our “against the grain” philosophy relishes this upcoming summer months, but not because we will be heading to the beach. Quite the contrary, we use the time to plan and get our clients ready for the second half of the year.

Here are some ideas on how to make the most of the summer months. To avoid slow-downs and productivity dips, I like to execute what I call my “RPM” strategy...

]]> http://www.springboardpr.com/blog/2006/05/energize_summer_pr_doldrums_wi.html http://www.springboardpr.com/blog/2006/05/energize_summer_pr_doldrums_wi.html Main Fri, 26 May 2006 14:32:26 -0500 Meet Our Newest Client: FreeConferenceCall.com The convergence of telecommunications and the Internet is spawning a new breed of telephony application designed to help businesses and consumers communicate and collaborate. Our newest client, Free Conferencing Corporation of America offers a range of voice and data collaboration services such as their flagship (and free) conference calling solution. From its Simple Voice Box to hosted WebEx services, Free Conferencing Corp. makes companies of all sizes look big, and save money doing it -- all without compromising simplicity and convenience. Check them out at FreeConferenceCall.com. Happy (FREE) calling.

]]> http://www.springboardpr.com/blog/2006/05/meet_our_newest_client_freecon.html http://www.springboardpr.com/blog/2006/05/meet_our_newest_client_freecon.html Main Tue, 09 May 2006 17:38:46 -0500