Every company launch is different and the outcome of each can vary, depending on any number of variables. Last week we officially introduced WYDE Voice and its innovative conferencing appliances at Spring 2008 VON.x.

WYDE Voice is backed by Dave Erickson, founder of Free Conferencing Corp., the provider of the widely used FreeConferenceCall.com service (another client). Addressing the need to create buzz for their disruptive, 16 kHz wideband conferencing technology, Springboard crafted a multi-phase media relations campaign that started with a solid messaging platform.

As part of the launch plan, Springboard arranged a series of interviews prior to and during the show. This resulted in a bevy of outstanding media coverage in addition to WYDE Voice receiving the inaugural VON Innovator Award "Best in Show" at Spring 2008 VON.x.

The awareness that resulted from this campaign allowed WYDE Voice to connect with many prospective partners and opened up some exciting sales opportunities. We look forward to working with them and building on this momentum.

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