Absolutely. When you revisit the principles of rhetoric (that haven’t changed since the days of Socrates), blogs hit the mark better than any other form of mass communication. For instance, in terms of the ethos criteria (credibility), the blog writer is often a passionate observer or participant in the very subject he or she is “blogging” about. Compare this with the cub beat reporter who has just been assigned a story on the impact of wi-fi, which is just one of five articles she has to write this week. Would you believe her article findings, or the blogger who lives and breathes wi-fi? And if you combine this with the fact that the blogger is only a Google search away, while the beat reporter’s story may only appear once in a slow Tuesday edition in a two-paper town, you have a better argument for the power and reach of the blogger. Besides, blogs are inherently more fun, edgy, and human which make them more entertaining and endearing to the reader. Entertaining combined with better credibility and greater distribution…want to see the power of a single blog in action? Read this.

Yep, sounds to me like blogs really do matter.

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