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What’s In a Hood?

Mark ZuckerbergWith one of the largest initial public offerings in history set to take place this week, why are we focused on a hoodie?

Mark Zuckerberg, CEO of Facebook, showed up last week on his first stop of the Facebook public offering road show in *gasp in horror* a black hoodie.  Critics from Wall Street to Silicon Valley are commenting on his hoodie.  Some investors suggested Zuckerberg step aside and that his hoodie showed signs of immaturity, Shel Israel noted in his article, “Does Zuckerberg’s Hoodie Matter?

A New York Times writer, Somini Sengupta, discussed “hoodiegate” and referenced the Twitter hashtag #zuckerbergshoodie in his piece, “Why Is Everyone Focused on Zuckerberg’s Hoodie?”  Those in Zuckerberg’s defense have said that it is a sign of his youthful confidence, not immaturity.

Whether or not Zuckerberg meant disrespect to the suits on Wall Street with the hoodie will not determine the success of Facebook’s historical IPO. Let’s face it, a bunch of suits on Wall Street just lost $2 billion! Love him or hate him, if Zuckerberg showed up in a suit there would have been backlash as well.  Regardless, he is set to make some serious cash on Friday when it is rumored that they may or may not go public.  Maybe then he can buy a few more hoodies.

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Is Your Brand Authentic?

JSPRAA

That was the question raised by Richard Hope, CMO of Jersey Mike’s, as he spoke to JSPRAA (Jersey Shore Public Relations & Advertising Association) members on May 4 in West Long Branch, NJ. read more >

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New Jersey (Technology) and You: Perfect Together

Tech Launch

Want to know a secret? New Jersey is quietly emerging as a technology hub.

I know what you are thinking. Despite the jokes about the Garden State and the perceptions, thanks to Pauly D, The Sopranos and the most tanned lady on the planet, New Jersey is home to some really interesting startups and innovation. read more >

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Don’t Ditch That Blog!

Wordpress blog

This week we shared an article around the office titled “Agencies Ditch Blogs.” As you can imagine, the article explained how various agencies are ditching their company blogs and focusing more time on social media platforms, such as Twitter, LinkedIn, Pinterest, etc. Some agencies are posting here and there about company news and accolades, while others are choosing to simply forgo the process altogether. The only question I have is… why? read more >

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Social Media Mudslinging

 

Last week, I wrote about the marketing issues associated with the Rebel Race, a military style, mud-laden obstacle course.  The organizers promoted it as a grueling course that allows participants to “test their physical toughness and mental endurance.”  Because of a lack of mud and a few unsafe obstacles, the race failed to live up to the hype which sparked a muddy revolt on the company’s Facebook page.

Can you say social media mudslinging? read more >

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