Pablo Andreu
What Does “Earned Media” Really Mean?
By Earned media does offer the least control (if we’re not including social media in the conversation, that is), but it is also the most potent. Continue reading
Five Reasons You Should Reach Out to Media on the Weekend
If you haven’t been able to reach certain media during the week, you may want to try them on the weekend. Continue reading
Tagged PR, Public Relations, tgif
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The Millennial Mistrust
Millennials don’t own a patent on mistrust, but that mistrust coupled with the hyper-immediacy afforded by social media has created an unprecedented demand for accountability Continue reading
Tagged generation y, millennial
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Should You Write a Press Release?
Companies can be quick to issue announcements, hoping that a wire distribution will legitimize their story and gain media interest. It doesn’t always work that way. Sometimes, purchasing a wire distribution for your press release can be an outright … Continue reading
Tagged PR, press release, Public Relations
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Sydney Athletic Commissioner Defuses Situation
Sydney’s athletic commissioner shows frankness and transparency in crisis situation. Continue reading
